SPEED2MAX

ELECtRiC KARTInG

CONTEXT

Speed2Max is a French company specializing in electric karting. For 27 years, it has been reinventing this sport by offering high-performance electric karts, suitable for both professionals and individuals. With over 49 independent operators in France and abroad, Speed2Max is a market leader in electric karts.

BRIEF

S2M entrusted us with an ambitious mission: to completely rethink their brand identity. Their goal? To transform their concept into a strong, recognizable brand capable of supporting their expansion both nationally and internationally. To achieve this, it was essential to design a comprehensive visual universe that is both distinctive and easily adaptable, ensuring a smooth and consistent presence wherever they aim to expand.

Identity

We reinvented the brand's visual identity by placing electricity at the heart of its visual DNA. The lightning bolt, a strong and evocative emblem, perfectly represents the uniqueness of these karts. Powerful and instantly recognizable, this symbol gives the brand a striking visual identity. To reinforce its impact, we also proposed a simplified version of the brand name: S2M, a bold version designed to make a lasting impression.

Drawing inspiration from the world of gaming and e-sports teams, we created a bold and distinctive visual universe. Far from traditional codes, we used this almost neon green, a true visual signature, to capture attention and strengthen the brand's impact. This daring choice asserts its unique identity while resonating with the references and codes of its target audience.