DUMA BEAR

DRIVEN BY INSTINCT

CONTEXT

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut suscipit leo in dignissim aliquam. Duis velit metus, vulputate vitae hendrerit et, pellentesque sit amet metus. Etiam pulvinar fermentum libero ut condimentum. Aenean facilisis sapien in justo malesuada molestie. Morbi luctus odio vel nulla molestie venenatis vel blandit augue.

BRIEF

When Wilsa approached us, the brand already had a long history in the outdoor sector in France. Faced with a rapidly changing outdoor market, they entrusted us with the mission of redefining their positioning in this highly competitive world. Our answer ? A radical transformation of their brand identity. We reinvented their platform, rethought the markings of their products and revitalized the color scheme of their product and accessory lines, all with the aim of propelling Wilsa to the top of the outdoor market in France.

Identity

We have completely redesigned Wilsa's visual identity, infusing a new spirit through a boldly redefined logo. Inspired by the brand's core values – explore, share, and transmit – our work instantly symbolizes nature and adventure. This logo forges an immediate link with the tribal spirit and the indelible imprint left by wildlife, perfectly encapsulating the “W” of Wilsa in a visual imprint that marks the minds and territories explored.

This identity work is accompanied by work on technical iconography. We have designed a collection of concept pictograms and logos that are visually technical and easily identifiable. Each element has been designed to immediately evoke technical excellence and reliability, reinforcing the brand message and its promise to its users.

UI DESIGN

The brand site was designed to reflect and amplify the brand's core values. It not only presents Wilsa and its innovative range of products; it invites the user to dive into the heart of the brand's unique universe. Our contribution focused on the home page, transforming this space into an immersive experience, just like Wilsa.