DUMA BEAR

DRIVEN BY INSTINCT

CONTEXT

Duma Bear Golf is a Taiwanese brand specializing in high-tech equipment for junior golf. Inspired by the power of the local black bear (Duma), it combines world-class R&D with international standards to offer future champions custom gear engineered for both elite performance and safety.

BRIEF

The brief was to evolve Duma Bear Golf's visual identity; originally rooted in robust, athletic design codes; toward a premium and international positioning. The creative challenge lay in transforming the Taiwan black bear symbol (Duma) into an emblem of prestige and technological finesse, aligning the brand's image with its engineering excellence.

Identity

We have completely redesigned Wilsa's visual identity, infusing a new spirit through a boldly redefined logo. Inspired by the brand's core values – explore, share, and transmit – our work instantly symbolizes nature and adventure. This logo forges an immediate link with the tribal spirit and the indelible imprint left by wildlife, perfectly encapsulating the “W” of Wilsa in a visual imprint that marks the minds and territories explored.