WILSA
Fabricant d'aventures
Categories
Brand Identity
UI/UX Design
Client
Wilsa
Year
2023
CONTEXT
With a strong presence in the field of quilting for almost 60 years, Wilsa has evolved to also specialize in the manufacture of high-tech quilted products, originally duvets and pillows, and since the 1980s outdoor equipment. Wilsa is today recognized for its expertise in the design of sleeping bags, backpacks and tents intended for passionate adventurers, whether amateurs or professional explorers.
BRIEF
When Wilsa approached us, the brand already had a long history in the outdoor sector in France. Faced with a rapidly changing outdoor market, they entrusted us with the mission of redefining their positioning in this highly competitive world. Our answer ? A radical transformation of their brand identity. We reinvented their platform, rethought the markings of their products and revitalized the color scheme of their product and accessory lines, all with the aim of propelling Wilsa to the top of the outdoor market in France.
Identity
We have completely redesigned Wilsa's visual identity, infusing a new spirit through a boldly redefined logo. Inspired by the brand's core values – explore, share, and transmit – our work instantly symbolizes nature and adventure. This logo forges an immediate link with the tribal spirit and the indelible imprint left by wildlife, perfectly encapsulating the “W” of Wilsa in a visual imprint that marks the minds and territories explored.
This identity work is accompanied by work on technical iconography. We have designed a collection of concept pictograms and logos that are visually technical and easily identifiable. Each element has been designed to immediately evoke technical excellence and reliability, reinforcing the brand message and its promise to its users.
UI DESIGN
The brand site was designed to reflect and amplify the brand's core values. It not only presents Wilsa and its innovative range of products; it invites the user to dive into the heart of the brand's unique universe. Our contribution focused on the home page, transforming this space into an immersive experience, just like Wilsa.