AKTYVA
Elevate your game
Categories
Brand Identity
UI/UX Design
Client
Aktyva
Year
2023
CONTEXT
Tennis Bot Asia, born from the enthusiasm of a group of tennis and technology enthusiasts, is on a mission to offer innovative products and services to enrich the game and skills of racquet sports players. Launched in Singapore, this initiative quickly expanded across
Asia, meeting the needs of players looking for partners and better use of tennis courts. Focusing on tennis ball machines, Tennis Bot has become the first online platform in Asia to offer a range of innovative products and experiences for the training and performance of tennis,
pickleball and padel players.
Asia, meeting the needs of players looking for partners and better use of tennis courts. Focusing on tennis ball machines, Tennis Bot has become the first online platform in Asia to offer a range of innovative products and experiences for the training and performance of tennis,
pickleball and padel players.
BRIEF
Our clients didn't just need a new visual identity, they needed abrand. The founders therefore called on us to completely rethink their brand platforms. The creative story began with the emergence of a new name, opening the door to the universe of all sports while weaving a visual identity that embodies innovation, the exclusivity of a premium service, and commitment unwavering towards quality. Firmly anchored in the dynamism of the Asian market, this project required particular sensitivity in the choice of name and a graphic response that resonates with the cultural richness and aspirations of this fertile land.
Identity
Our concept, inspired by brand fundamentals, evokes the energy of a leading sports brand. The bold icon forms a reinvented
letter "A", embellished by a curve which injects dynamism and reflects the sporting spirit which drives all of Aktyva's founders. As for our typographic choice, it stands out for its impact and strength, promising a striking and memorable presence.
letter "A", embellished by a curve which injects dynamism and reflects the sporting spirit which drives all of Aktyva's founders. As for our typographic choice, it stands out for its impact and strength, promising a striking and memorable presence.
COMMUNICATION
Diving into the heart of the energy of movement and the quest for performance, our strategy aims to captivate attention through powerful visuals that exude sporting performance. By harmonizing these visual elements with Aktyva’s distinctive color palette, we not only amplify the visual impact but also solidify brand presence and recognition. This meticulously designed approach ensures that each interaction with Aktyva is an immersion in a universe where performance and dynamism meet, accentuating the appeal and visibility of the brand in the minds of consumers.
UI DESIGN
The brand site is also and above all a commercial site. It had to tell the story of the brand, highlight its values but also show all the products and accessories that the platform offers. To enrich this experience, we have created a collection of intuitive pictograms,–intended to enlighten and guide visitors in their journey, ensuring smooth navigation and easy discovery of what the site has to offer them.